Marketing and Business Analysis


Marketing Package

The best way to gain traction in your marketing efforts is to join an industry professional. Spec X offers quality connections that will lead to business success in partnership with DataBuild. All work is built on relationships and reputations and Spec X already have existing relationships within the construction industry. Added bonus: This is a low cost marketing plan.

Spec X will focus on immediate return on investment and promote your company and brand to contractors, developers and smaller builders. We will assist by linking the buyer directly to you to assist them with:

      • Tender pricing
      • Quotations
      • Product Installation Training
      • Product samples 
      • Colour swatches
      • Cutting lists

Marketing Plan & Analysis

Strategic marketing plans revolve around the kind of environment an entity desires to establish for clients in the quest to make sales. Plans include concepts such as geographical and demographic target markets as well as market segmentation. 

To develop an effective plan based on your customers’ needs and nature, you should be able to answer these questions:

  • Who are they?
  • Where are they?
  • What do they need?
  • How do they make their buying decisions?
  • Where do they buy?
  • How do you reach them with your marketing and sales messages?

Our package will include a market analysis, customer feedback and a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis.

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